Industry Leading Full-Scope Marketing Services for 🔥 FinTechs 📊
“It's been a pleasure working with Copasetic, your all team was absolutely amazing to work with. No stress, no BS, no unnecessary meetings, just quick, good quality work 👌”
Feedback from one of our clients that explains us the best (ioho)
❗️⚡Make your marketing bring you money
On average our team works with businesses that either have substantial marketing spend and results or has a full setup ready for that. These are the average core KPI improvements in % we bring to our FinTech clients:
54%
Average increase in conversion rate
32%
Average decrease in cost per acquisition
25%
(but up to 1000%)
Average increase in the amount of leads
Below you can find a typical overview of the digital marketing funnel KPIs and which services or activities can impact on the results on each stage of the funnel.
Here is how a traditional conversion funnel looks for almost any FinTech company:
CPM – 🧐 Cost per mille (for 1,000 views). 👩🔬 Impacted by ad account structure, traffic sources and advertising tools used
👇
CTR – 🧐 Click through rate users who clicked on the ad. 👩🔬 Impacted by creatives, texts, brand awareness and relevance to the audience used
👇
CPC — 🧐 Cost per click. 👩🔬 Impacted by CPM and CTR metrics, choice of keywords, audiences and GEOs & overall quality of an ad campaign
👇
CTL – 🧐 Click to lead. 👩🔬 Impacted by your offering & USPs description, landing pages, registration/onboarding flows
👇
CPL/CPI – 🧐 Cost per lead/install. 👩🔬 Impacted by CTL, funnel structure, remarketing, and all previous metrics
👇
🔥CPA🔥 – 🧐 Cost per acquisition (FTD, Subscribtion, etc.). 👩🔬 Impacted by the effectiveness of all previous metrics.
All KPIs mentioned above make an impact on your final cost per acquisition (CPA). We can help you with all of the steps and services required to improve each of the metrics above that results in the overall improved cost per acqusition for your company.
Of course we never forget about 💸retention💸 and can execute all of the required services for better retention after user finished the conversion funnel on your product. This can start with email marketing and content management and can go as far as sales team management, CRM management, sales pitch editing, push notifications management, remarketing campaigns and so much more.
Here is how a traditional conversion funnel looks for almost any FinTech company:
CPM – 🧐 Cost per mille (for 1,000 views). 👩🔬 Impacted by ad account structure, traffic sources and advertising tools used
👇
CTR – 🧐 Click through rate users who clicked on the ad. 👩🔬 Impacted by creatives, texts, brand awareness and relevance to the audience used
👇
CPC — 🧐 Cost per click. 👩🔬 Impacted by CPM and CTR metrics, choice of keywords, audiences and GEOs & overall quality of an ad campaign
👇
CTL – 🧐 Click to lead. 👩🔬 Impacted by your offering & USPs description, landing pages, registration/onboarding flows
👇
CPL/CPI – 🧐 Cost per lead/install. 👩🔬 Impacted by CTL, funnel structure, remarketing, and all previous metrics
👇
🔥CPA🔥 – 🧐 Cost per acquisition (FTD, Subscribtion, etc.). 👩🔬 Impacted by the effectiveness of all previous metrics.
All KPIs mentioned above make an impact on your final cost per acquisition (CPA). We can help you with all of the steps and services required to improve each of the metrics above that results in the overall improved cost per acqusition for your company.
Of course we never forget about 💸retention💸 and can execute all of the required services for better retention after user finished the conversion funnel on your product. This can start with email marketing and content management and can go as far as sales team management, CRM management, sales pitch editing, push notifications management, remarketing campaigns and so much more.
We help you setup your performance marketing activities in the right way. Analytics, tracking, Creatives, Landing pages and conversion funnels, ROAS optimised campaigns.
There is no other way to succeed in performance marketing than making sure all of the steps of your marketing funnel are optimised and implemented in the right way.
We help FinTechs develop compound and futureproof solutions aimed at propelling the growth of your performance marketing.
We don’t only consult your business, but can also act as a CMO as a services team for your project.